Share of the business
Our initiatives are a growing slice of system revenue
Combined, the four focus initiatives went from 13.0% of total system revenue to 16.4% — they're not a side project, they're an expanding share of what every location earns.
Where to focus
Opportunity matrix — scale vs. expand
Each initiative plotted by network adoption (how many locations sell it) against YoY growth (how fast it's rising). Bubble size = total revenue. The horizontal line is system growth (+8.6%) — everything above it is outpacing the business.
The killer comparison
What happens to locations that adopt — vs those that don’t
For each initiative: how the total business grew at adopter locations vs non-adopter locations. Same-store cohort (83 locations with revenue in both Jan–Apr 2025 and Jan–Apr 2026). NUTRAFi uses a within-location pre/post comparison around its Oct 2025 launch — the cleanest natural experiment in the data.
Three of four pass the “adopt and you grow faster” test cleanly. NUTRAFi adopters grew their total business +22% after launching; non-adopters were flat to down. Cat 2 adopters +14% vs −2% for non-adopters. GLP-1 is functionally universal (3 holdouts). Ozone is shown on a different axis — incremental dollars per adopter — because Ozone adopters are already the larger, more mature locations, so total-revenue growth rates favor the smaller catching-up non-adopters. The honest Ozone message is the ~$10K/year per location that non-adopters aren’t collecting today.
Method: Same-store cohort = locations with revenue in both Jan–Apr 2025 and Jan–Apr 2026 (n=83). Adopter = any closed initiative revenue across the 16-month window. Growth = total location revenue change (all services). NUTRAFi pre/post uses the 6 months before launch (Apr–Sep 2025) vs the 6 months after (Oct 2025–Mar 2026). Selection bias: locations that adopt are not random — bigger/more engaged locations adopt earlier. Growth-rate comparisons partially mitigate but do not eliminate this.
Rollout & ramp
When each initiative launched and how fast it spread
Timeline bars show each initiative's life in-window; the line inside each bar is the cumulative number of locations that have adopted, month by month. GLP-1, Cat 2 and Ozone ran the full window; NUTRAFi launched in Oct 2025.
Who did and who didn't
Adoption heatmap — every location, every month
Each row is a location, each column a month. Brighter = more revenue. Adopters rise to the top; the dark band below the navy divider is locations that have never activated — the opportunity, location by location.